The year-round Car Heaven program, developed by the Clean Air Foundation and supported by partnerships with General Motors of Canada, Imperial Oil, Government of Canada, Ontario Ministry of the Environment and the Ontario Automotive Recyclers Association, is dedicated to accelerating the retirement of old, higher polluting vehicles and to promoting a shift to cleaner alternatives. “Through Car Heaven we can get more new, cleaner technology on the road faster, and that’s good for the environment,” said David Paterson, vice-president, corporate and environmental affairs, General Motors of Canada. “Car Heaven is one of many strategies that GM is involved with to reduce vehicle and Green House Gas emissions. Since 1970, GM has reduced smog-causing emissions from vehicles by 99.7 per cent, with the introduction of sophisticated emission control technology and GM vehicles have earned more EnerGuide fuel efficiency awards than any other manufacturer.” “Clean Air Foundation hopes that Ontarians will continue to help us take older and higher polluting vehicles off the road this year,” adds Ersilia Serafini, Executive Director of the Clean Air Foundation. “Car Heaven provides a great incentive to help motorists make the shift to cleaner technology vehicles and have a positive impact on air quality.” Car Heaven donors are offered tax receipts from their choice of 15 affiliated charities – either for the $60 set value or the bid value of the vehicle, whichever is greater – and their vehicles are towed free of charge by the Ontario Automotive Recycler’s Association (OARA). For Car Heaven participants whose vehicles are in running condition and 11 years or older, General Motors of Canada will continue to offer the $1,000 incentive towards the purchase or lease of any new GM vehicle in 2006. Donor forms and program details are available in Ontario through Phase 1, Phase 2 and Phase 3 Drive Clean test and repair facilities, Ministry of Transportation, Driver and Vehicle Licensing Bureaus and GM dealerships. Ontarians interested in donating to Car Heaven can visit www.carheaven.ca or call 1-888-731-7311. About Clean Air Foundation The Clean Air Foundation is a not-for-profit organization dedicated to developing, implementing and managing public engagement programs and strategic approaches that lead to measurable emissions reductions, to improve air quality and protect the climate. The Clean Air Foundation manages seven public engagement programs - Car Heaven, Mow Down Pollution, Keep Cool, Energy Smarts, Switch Out, Cool Shops and Climate Air-Connections. www.cleanairfoundation.org About General Motors of Canada Headquartered in Oshawa Ontario, General Motors of Canada employs more than 20,000 people nationwide. GM of Canada manufactures a variety of vehicles, engines, transmissions and other components, and markets the full range of General Motors vehicles and related services through 765 dealerships and retailers across Canada. Vehicles sold through this network include Chevrolet, Buick, Pontiac, GMC, Saturn, Hummer, Saab and Cadillac. Source: GM Canada |